CARNIVAL OF VENICE 2014 - official

Do you remember post 'Venice carnival.com ' ?  The post shows an agency website which helps  participants get accomodation,costiums and tickets. The authourised agency co-ordinates with the  host of the carnival but they are not an official website.

 Introducing you CARNIVAL OF VENICE 2014, luckly in english language !

On the main website we can find hotels,book a ticket and social media sources such as:

- Instagram - a first pic about COV'14 appeard 3 month ago and then 3rd Feb (!)  

- Twitter -they twit for the whole year to remind people they exist, which is good! 

- Facebook-  a first post what promoted the event was on 22th July 2013 and  presented Guidelines for 2014 edition of the Carnival of Venice

- Foursquare 

Even social media which play huge role in marketing in this century are not like  I was expecting  to be from the world famous Carnival.

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I am trying really hard to find any other advert or marketing tools of the Carnival of Venice but my findings ending on a YouTube channel  and few privet films and press releases in English. In General English media did not show interest of advertising  or promoting Carnivale. 

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These two online magazines below, mentioned about Carnival on the day it has started or even later. 

What shows that the Event marketing is not really wide and developed, exept social media and YT channel.

Privet people who made an effort and put many films on the internet or travel companies owned a websited link to the carnival,  cannot do all job for the advertising or  PR ! It is my opinion anyway.

On the beginning or February,journalist and Telegraph expert in Venice, A.Hanley wrote an arcticale about Carnival. She answered on some questions and reccomend Venice as a place  and also Carnivale itself.

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The local community or stakeholders are more likely to promote The Carnival of Venice rather than official organisators  themself.

Travel angency, photographers, hotels, tourism agency, local shops and restaurants try to reach people from all around the world to visit  Venice and spend  money!

However I have noticed that on Carnivale's Facebook , Twitter or Instagram,  launguage  they use to comuniate with  pottencial audiance is mostly Italian. Why?

Maybe administator thinks that Event is enough popular that they do not need put post in English?

Or maybe they do not want us- foreign, to get involved in their own perennial, traditional carnival?
...

Carnival of Venice started 16th February and I still have not heard or seen any presages in English TV, radio or newspaper about Carnival of Venice.

weird

Is it possible to think that world famous carnival does not need a proper and rich marketing, PR  side?

 Maybe sponsorships is not enough?

Do spread words suffice?

I ll try to answer in next post

xx

South By Southwest™ - official

    SXSW - South by Southwest 2014

Music, Film and Interactive Festival takes place in Autin, Texas in Unites States since 1987.  The festival, which is celebrating its 26th  edition and runs March 7-16 , has become an increasingly important showcase for studios looking to roll out films with a hip quotient.   

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events

*SXSW MUSIC 

11-16 march

Now in it’s 28th year, the SXSW Music Conference and Festival is the premier global stage for artists seeking to promote their latest works. Featuring programming from industry notables, artist-focused workshops and world-class exhibitions, the Austin Convention Center transforms into the epicenter for the music business. At night, SXSW brings downtown alive with over 100 stages and more than 2,200 artists from around the world. sxsw.music

SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel. 

SXSW

*SXSW FILM

7-15 march 

Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. The SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition.

SXSW.film

*SXSW INTERACTIVE 
7-11 march
An incubator of cutting-edge technologies, the SXSW Interactive Festival features five days of presentations from the brightest minds in technology and scores of exciting networking events hosted by industry leaders. From creative workshops to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.
SXSW.Interactive




>OFFICIAL WEBSITE<

Website provide easy and good guide through the whole festival. As you can see in the right corner we can find other helpful things where it comes to a book a  hotel or  meet social communities.
It Is a good looking, clear and catchy design.

SOCIAL MEDIA

-very active advertising SXSW campain for the whole time brings 347,014 followers of  Twitter.  Twitts about the event itleslf started  inDecember 2013

- 365 000 fans on Facebook. The official facebook posts a lot about guests, deadlines, keeps conversation with funs about previous SXSWs and theis experience. Posts about SXSW 2014 began in Novermber 2013. 

- Instagram  - 19.060 followers. First photo links to SXSW2014 appeard in December 2014

 - Google + - 170 898 observers, acount active mostly for the whole time, first appearance about the event in December 2013

- Vimeo

- Pinterest 

That is so good you can have your own app on the phone and be update with everything what is going on at SXSW before, during and after conference ! I am so pleased with that and it shows how devoleped the marketing and PR site is atv SXSW , what I can't tell about Carnial of Venice. It was very difficult to find pre-event news or any information,  during the Carnival- yes- but after and before- nothing.