OFFICIAL VENICE CARNIVAL 2014 AUTHORISED AGENT:
On the website we can find different kind of events and theirs prices hold between 14th February and 4th March which are included in Venice Carnival.
The website helps choose and buy a ticket, book a hotel, hire a costium etc.
SOCIAL MEDIA
TO BE UPDATED WITH NEWS, PROMOTIONS, TRENDS:
!
Good start with lots of great pictures, but now try to address what the task requires.
ReplyDeleteThe assignment brief requires you to ‘track the marketing communications process used by each event promoter’ – this means a process of searching for marketing communications over the period of time leading up to your two events.
Then you need to describe how the event is being advertised using your blog as a portfolio where you gradually build the evidence of the marketing practices you have discovered. Creativity in doing this is welcomed, using your blog to store images, videos and links to other websites. Don’t forget to consider things like target profiles, demographics, locations that will have a bearing on the marketing strategies.
Try to develop an on-going commentary as the marketing progresses and develops for the events. Make comparisons, develop a critical voice but try to use evidence to back this up – try to link back to marketing concepts, theory and models.
Do the events use press and PR? Have you signed up to Google alerts so you can monitor this?
Search for sponsors and exhibitors – look at their sites too. Check suitable publications like magazines and newspapers, particularly close to the event dates.
Best of luck.