SXSW 2014 oficiall sponsors are:
7. Ensurance- insurance company
The fact is that only Sonicbids, IFC and The Austin Chronicle link directly to the SXSW but I am sure organisers have diferent benefits from the sponsors such as goods or services and obviously the money.
The main sponsor of SXSW Music is exactly Sonicbids itself and INTERACTIVE - Deloitte and American Express.
1. Sonicbids is an online platform that brings musicians together with people looking to book or license music.
3. .American Express- a global services company that provides customers with access to products, insights and experiences that enrich lives and build business success
4. Pennzoil- car olis production, included Formula 1
5. Milller Lite- a beer brand
6. Monster Eneregy- energy drink
6. Monster Eneregy- energy drink
7. Ensurance- insurance company
8. Chevrolet- luxury car brand
9. IFC-'always on, slightly off'- uniqe,indie comedy televison
10. Subway- world famous , sandwish restaurant
11. The Austin Chronicle is an independent, locally owned and operated alternative newsweekly that reflects the heart and soul of Austin, Texas.
Personally I think that sponsors fit the event very well. Target audiance related to the products are likely to attend SXSW. The event seems to be not avaiable for everyone but for people with interest in the particular fields and from the industry, however brand such a Subway make me think that organiser target even to the 'normal people'.
Whilst doing research about any releases from sponsors about SXSW, have met a loads of them. Which is good. Almost every sponsor mentions connection with South by SouthWest Conference on the website and write a short article/note. I can assume the closer the event is the more emails and mails are sent out by sponsors about an upcoming conference. That is how sponsor's clients will hear about the event and because SXSW is a presigious event- they will probably attend.
The fact is that only Sonicbids, IFC and The Austin Chronicle link directly to the SXSW but I am sure organisers have diferent benefits from the sponsors such as goods or services and obviously the money.
The main sponsor of SXSW Music is exactly Sonicbids itself and INTERACTIVE - Deloitte and American Express.
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