google alter - press realise - newslaters

 NEWSLATER 

I signed to SXSW newslater and I got one every week,since 29th January.

Carnival of Venice does not do newslater and on this field loses, not just only potencial atendees but it is valid to remind people with interest about event and keep them impatient.

SXSW newslater was keeping my mind at the event and even made me want to come next year! awesome guests, speaker, perfomances and topics  about music, film, technology, and buisness industry.

 GOOGLE ALTER 

Google alter helped me realised how big diffenrence is between these two events I have chosen. They are from two diffent worldsAMERICA vs VENICE. Much better technological progress and  care about participants and guests is represents by SXSW .

So far I have received 350 google alters about SXSW and 5 link to the Carnival.

I also understand that SXSW is  more often on people mounths, news, newspapers, internet because of the accident that happend in the mid March at the conference. Sadly 4 people died....

 PRESS RELEASES 

By using google alter and simply taping in GOOGLE name of events was easy to say  that Carnival of Venice looks 'poor' compering to SXSW.

You can find only basic info about Carnival of Venezia, small amount of any releases and PR mainly have done by atendees or local community (and I am talking about before, during and after the event happend).  
In general ,Participants want to talk and share opinions, mainly good ones, about Carnival, they are making films and writing blogs about it:
- VINOCONVISTABLOG
- MONICACESARATO blog
- CLAUDIO YT film
- INFONUMERIQUE

 ADVERTISING 

SXSW has its own magazine SXSWorld where advertise SXSW as much as they want to.
Bilboards on Austin's street are onother form of advertise.

I did not find anything about Carnival of Venice. I suspect they have a few way to announce event in Venice but why not on the international market and audiance. 

No TV adverts, no pop-up, no banners, no radio advert of any of those event. I would change it if I was an marketing manager.
Is possible for them to have more ways to advertise in their countries(Texas and Italy), maybe there I would hear a radio ad or see a poster. Who knows.

 PR 

Is such a good things to be a fan of those guys below. I didn't know they will perform on SXSW but in  forms of posts on Facebook and Tweeter, Iggy, Sam and London Grammar announced shows and at the same time advertise the Event- how nice of them :D of course I am not forgetting that permormers advertise themselfs as well as the event.

My problem with Carnival, what I have  mentioned before, is language. I do not know Italian and it seems like their relation with public limited to the Italian audiance. such a shame. I would love to know what they posted but I will not translate every sentance. c'mon !

CARNIVAL OF VENICE- sponsors

    Sonsors of Carnivale di Venezia 2014

1. Citia di Venezia - office of the Venice .

2. Casino di Venezia- casino.

3.Venezi@ Opportunita-  creates a connective tissue that bears benefit to all the actors of the local economy.

4. ARGENTA- distribution of automatic and semi-automatic also connected with Espresso House.In 2012 a turnover of 200 million euros.

5. TELECOM-  the internet, phones,  cubovion; service and distribution.

6.  MUVE- Museum in Venice- exhibition place.

7. HELLO Venezia - conection between products and services aimed between the brand, the local area, citizens and tourists. provide an access to the events, public transport and tickets for the customer.  

8. MuranoGlass.com -  protects the image of Murano glass and also to guarantee to the customer the origin of the product and that it has been made using traditional artistic method.

9.  ALILAGUNA lines- public transport service in Venice.

10.  AEPE - EU organisation to keep food business in order and with tradition.

11.  ACTV- public transport service in Venice - waterbus.

12. VERITS- information- marketing organization.

13. Expo Venice- main organiser of fair events in the Lagoon City.

14. Padova Fiere- creating, hosting, promoting and exporting exhibitions capable of providing both innovative spaces and content.

To be honest I have never heard anything about above sponsors. Probably beacause all of them are placed in Venice. Carnival of Venice is traditional and belongs to the local comunity. It has radge wide of events sa everyone can nail something for everyone. Are events that do not need to have a ticket but there are also those more prestigious where a ticket is required. Costume of course required for even better fun.

I think most of the sponsors  did not just gave the money but offered help with organisation  site. 

Target audiance for these sponsors are suitable to the event, in my opinion. Two public transport services for sure use posters or 'spread a word'  to advertise the carnival. But what I am saying? That Carnival does not need to be advertised among local or country comunity. Everyone there know exactly what, where and when ! They wait every year to expose themselfs in the beautiful and  various styles parades.  

 As far as I know Venetians want to be an independent country but disscussions is still going between them and the Italian Goverment. That is why most sponsors are Venetian comapny.

Unfortunately none of the these sponsors have not mentions a word about the Carnival on their websites where SXSW's ones have.

For me as a foreign SXSW sponsors are more available and familiar, what makes me trust the event organisation and facilities site more than Carnival's.

SXSW- sponsors

SXSW 2014 oficiall sponsors are:

1. Sonicbids is an online platform that brings musicians together with people looking to                                                                       book or license music.

2. Deloitte offers integrated services that include Audit, Tax, Consulting and Corporate Finance

3. .American Express- a global services company that provides customers with access to products, insights and experiences that enrich lives and build business success

4. Pennzoil-  car olis production, included Formula 1

5. Milller Lite- a beer brand

6. Monster Eneregy- energy drink

7. Ensurance- insurance company

8. Chevrolet- luxury car brand

9. IFC-'always on, slightly off'- uniqe,indie comedy televison

10. Subway- world famous , sandwish restaurant

11. The Austin Chronicle is an independent, locally owned and operated alternative newsweekly that reflects the heart and soul of Austin, Texas.

Personally I think that sponsors fit the event very well. Target audiance related to the products are likely to attend SXSW. The event seems to be not avaiable for everyone but for people with interest in the particular fields and from the industry, however brand such a Subway make me think that organiser target even to the 'normal people'.

Whilst doing research about any releases from sponsors about SXSW, have met a loads of them. Which is good. Almost every sponsor mentions connection with South by SouthWest Conference on the website and write a short article/note. I can assume the closer the event is  the more emails and mails are sent out by sponsors about an upcoming conference. That is how sponsor's clients will hear about the event and because SXSW is a presigious event- they will probably attend.

The fact is that only Sonicbids, IFC and The Austin Chronicle link directly to the SXSW but I am sure organisers have diferent benefits from the sponsors such as goods or services and obviously the money.
 The main sponsor of SXSW Music is exactly Sonicbids itself and INTERACTIVE - Deloitte and American Express.

CARNIVAL OF VENICE 2014 - official

Do you remember post 'Venice carnival.com ' ?  The post shows an agency website which helps  participants get accomodation,costiums and tickets. The authourised agency co-ordinates with the  host of the carnival but they are not an official website.

 Introducing you CARNIVAL OF VENICE 2014, luckly in english language !

On the main website we can find hotels,book a ticket and social media sources such as:

- Instagram - a first pic about COV'14 appeard 3 month ago and then 3rd Feb (!)  

- Twitter -they twit for the whole year to remind people they exist, which is good! 

- Facebook-  a first post what promoted the event was on 22th July 2013 and  presented Guidelines for 2014 edition of the Carnival of Venice

- Foursquare 

Even social media which play huge role in marketing in this century are not like  I was expecting  to be from the world famous Carnival.

________________________________________________________________


I am trying really hard to find any other advert or marketing tools of the Carnival of Venice but my findings ending on a YouTube channel  and few privet films and press releases in English. In General English media did not show interest of advertising  or promoting Carnivale. 

_________________________________________________________________

These two online magazines below, mentioned about Carnival on the day it has started or even later. 

What shows that the Event marketing is not really wide and developed, exept social media and YT channel.

Privet people who made an effort and put many films on the internet or travel companies owned a websited link to the carnival,  cannot do all job for the advertising or  PR ! It is my opinion anyway.

On the beginning or February,journalist and Telegraph expert in Venice, A.Hanley wrote an arcticale about Carnival. She answered on some questions and reccomend Venice as a place  and also Carnivale itself.

_________________________________________________________________________________

The local community or stakeholders are more likely to promote The Carnival of Venice rather than official organisators  themself.

Travel angency, photographers, hotels, tourism agency, local shops and restaurants try to reach people from all around the world to visit  Venice and spend  money!

However I have noticed that on Carnivale's Facebook , Twitter or Instagram,  launguage  they use to comuniate with  pottencial audiance is mostly Italian. Why?

Maybe administator thinks that Event is enough popular that they do not need put post in English?

Or maybe they do not want us- foreign, to get involved in their own perennial, traditional carnival?
...

Carnival of Venice started 16th February and I still have not heard or seen any presages in English TV, radio or newspaper about Carnival of Venice.

weird

Is it possible to think that world famous carnival does not need a proper and rich marketing, PR  side?

 Maybe sponsorships is not enough?

Do spread words suffice?

I ll try to answer in next post

xx

South By Southwest™ - official

    SXSW - South by Southwest 2014

Music, Film and Interactive Festival takes place in Autin, Texas in Unites States since 1987.  The festival, which is celebrating its 26th  edition and runs March 7-16 , has become an increasingly important showcase for studios looking to roll out films with a hip quotient.   

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events

*SXSW MUSIC 

11-16 march

Now in it’s 28th year, the SXSW Music Conference and Festival is the premier global stage for artists seeking to promote their latest works. Featuring programming from industry notables, artist-focused workshops and world-class exhibitions, the Austin Convention Center transforms into the epicenter for the music business. At night, SXSW brings downtown alive with over 100 stages and more than 2,200 artists from around the world. sxsw.music

SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel. 

SXSW

*SXSW FILM

7-15 march 

Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. The SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition.

SXSW.film

*SXSW INTERACTIVE 
7-11 march
An incubator of cutting-edge technologies, the SXSW Interactive Festival features five days of presentations from the brightest minds in technology and scores of exciting networking events hosted by industry leaders. From creative workshops to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.
SXSW.Interactive




>OFFICIAL WEBSITE<

Website provide easy and good guide through the whole festival. As you can see in the right corner we can find other helpful things where it comes to a book a  hotel or  meet social communities.
It Is a good looking, clear and catchy design.

SOCIAL MEDIA

-very active advertising SXSW campain for the whole time brings 347,014 followers of  Twitter.  Twitts about the event itleslf started  inDecember 2013

- 365 000 fans on Facebook. The official facebook posts a lot about guests, deadlines, keeps conversation with funs about previous SXSWs and theis experience. Posts about SXSW 2014 began in Novermber 2013. 

- Instagram  - 19.060 followers. First photo links to SXSW2014 appeard in December 2014

 - Google + - 170 898 observers, acount active mostly for the whole time, first appearance about the event in December 2013

- Vimeo

- Pinterest 

That is so good you can have your own app on the phone and be update with everything what is going on at SXSW before, during and after conference ! I am so pleased with that and it shows how devoleped the marketing and PR site is atv SXSW , what I can't tell about Carnial of Venice. It was very difficult to find pre-event news or any information,  during the Carnival- yes- but after and before- nothing.

venice carnival.com - agent

OFFICIAL VENICE CARNIVAL 2014 AUTHORISED AGENT:

http://www.venice-carnival-italy.com

On the website we can  find different kind of events and theirs prices  hold between 14th February and 4th March which are included in Venice Carnival.

The website helps choose and buy a ticket, book a hotel, hire a costium etc.

SOCIAL MEDIA 

TO BE UPDATED WITH NEWS, PROMOTIONS, TRENDS:

 LIKE their social media pages:
-  an official  VeniceCarnival Facebook,

- FALLOW on  TWITTER or GOOGLE+

!